Beckham stars in Brylcreem ad

Sara Lee’s drive to improve the image of Brylcreem users as being young and sporty shifts into a higher gear next week with a satellite TV campaign featuring Manchester United star and World Cup bete noire David Beckham.

Sara Lee’s drive to improve the image of Brylcreem users as being

young and sporty shifts into a higher gear next week with a satellite TV

campaign featuring Manchester United star and World Cup bete noire David

Beckham.



The six-week campaign, put together by WCRS, kicks off next week on Sky

Sports and four other cable and satellite channels.



The official line is that the campaign was due to begin three weeks into

the season. However, according to one source, it was delayed to assess

how fans would react to Beckham.



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