Beck's "CapCam" by BBDO Düsseldorf

BBDO Düsseldorf has created the Beck's "CapCam", a camera lens that fits on the cap of the beer brand's pilsner bottle, which enables the user to film and view videos in 360 degrees before sharing them across social media.

The special edition is not available in-store. Beck’s Facebook fans will have the chance to win a CapCam via a competition on the social network.

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