Beco "Steal our staff" by TBWA\London

Social enterprise Beco wants other employers to (literally) steal its staff, in a campaign by TBWA\London to close the UK's disability employment gap.

Beco’s employees, 80% of whom are disabled, are front and centre in new packaging on their soap products, an open letter in the press, targeted outdoor ads and a series of films that put a twist on traditional recruitment ads. The unemployment rate for people with disabilities was 8% between January and March, compared with 3.3% for people without disabilities. Beco wants to act as a feeder club in business, with its employees moving on to new opportunities and inspiring companies to hire more disadvantaged people. The work was created by Dan Kenny, Duncan Brooks and Tom Gong, and directed by Dan Castella through Hoi Polloi. 

 

 

Credits

Client
Head of sustainable growth, Clarity & Co.
Marketing manager, Clarity & Co.
Agency
CCO
Producer
Business director
Account director
Social media planner
Senior planner
Head of design
Business affairs
Photographer
Agent
Retouching
Production company
Director
Editor
Photographer
Photography agent

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