Beechams Ultra All In One brief goes to Futurebrand

LONDON - Beechams has appointed Futurebrand to create the look for its new cold and flu product Ultra All In One.

Futurebrand was briefed with designing packaging for Ultra All in One Capsules to give it a look that underlines its optimum strength formula, tying in with the brand's positioning as the "definitive fighting solution".

At the same time, it maintains consistency with the All in One pack design, so that it is clear it is part of the All In One range.

Beechams owner GlaxoSmithKline Consumer Healthcare is backing the range with a £5m seasonal campaign, including television advertising.

The campaign was created by Grey London and uses the strapline "Fight Back with Beechams".

Ultra All In One is aimed at an audience that wants a product that will help them to fight their symptoms and carry on with their normal activities.

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