Bronner Slosburg Humphrey, the US’s largest independent direct
marketing agency, has poached Brann’s executive creative director, Mark
Beeching, to take up a similar post at its recently launched UK
shop.
Beeching’s appointment ends a seven-month search to fill the post, which
was originally to be taken up by Martin McDonald, from the Atlanta
agency, West Wayne. But the agency is thought to have decided that it
needed someone with recent experience of the UK market.
Beeching had recently moved away from the main Brann direct marketing
agency to work on circle.com, the newly formed global interactive
network.
He explained: ’Because BSH has put consultancy and interactivity at the
heart of its UK operation, it is my natural habitat. I’ve admired the
agency’s approach for a long time, and it is definitely a leading player
in the new-media stakes.’
BSH’s Boston-based US operation billed dollars 675 million in 1997 and
announced its entry into the UK market earlier this year on the back of
three clients, BT Cellnet, Bausch & Lomb and American Express. Since
then, Seagram and General Motors have also come on board.
