Beeching takes up director post at BSH after leaving Brann

Bronner Slosburg Humphrey, the US’s largest independent direct marketing agency, has poached Brann’s executive creative director, Mark Beeching, to take up a similar post at its recently launched UK shop.

Bronner Slosburg Humphrey, the US’s largest independent direct

marketing agency, has poached Brann’s executive creative director, Mark

Beeching, to take up a similar post at its recently launched UK

shop.



Beeching’s appointment ends a seven-month search to fill the post, which

was originally to be taken up by Martin McDonald, from the Atlanta

agency, West Wayne. But the agency is thought to have decided that it

needed someone with recent experience of the UK market.



Beeching had recently moved away from the main Brann direct marketing

agency to work on circle.com, the newly formed global interactive

network.



He explained: ’Because BSH has put consultancy and interactivity at the

heart of its UK operation, it is my natural habitat. I’ve admired the

agency’s approach for a long time, and it is definitely a leading player

in the new-media stakes.’



BSH’s Boston-based US operation billed dollars 675 million in 1997 and

announced its entry into the UK market earlier this year on the back of

three clients, BT Cellnet, Bausch & Lomb and American Express. Since

then, Seagram and General Motors have also come on board.



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