Beefeater to stage secret gigs

Chivas brothers gin brand Beefeater is calling on Londoners to celebrate the best in emerging new music talent with two gigs hosted at its gin distillery, Beefeater London: The Home of Gin.

Beefeater: secret gigs
Beefeater: secret gigs

Taking place on 25 March, The Beefeater Sound Series will see guests drink Beefeater cocktails as four acts play sets alongside the giant pot stills used to make Beefeater’s signature London Dry Gin.

The Sound Series is part of Beefeater's London Tonic Series, which sees the gin brand hosting monthly cultural-themed events. The brand has so far celebrated the art of storytellinghosted a comedy gig and a staged a speakeasy experience.  

Proceeds from ticket sales will go to the London Tonic Series’ charity arts partner, City & Guilds of London Art School.

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.