- The online reward scheme Beenz.com has announced that it is taking its brand offline to compete with real world supermarket loyalty card schemes. The company has patented a technology which allows it to reward customers Beenz points via codes printed on product packaging.
Beenz will be signing deals with both goods manufacturers and shop chains to extend its online brand into the high street, and is currently in negotiations with a number of retailers. Customers will have to log on to the web to secure their loyalty points, which than then be redeemed through all of Beenz.com's affiliate partners as well as with the bricks and mortar stores which join the scheme.
A spokesperson for Beenz also suggested that the reward brand could also be used by direct marketers to encourage people to read direct mail and emails. Audiences of particular direct response campaigns could earn points by acknowledging the receipt of mail-outs or emails, and providing the advertisers with information.
Charles Cohen, chairman and CEO of beenz.com said: "Beenz can now bring to offline businesses the marketing benefits that we have brought to online businesses, with integrated on and offline incentive and reward programs and promotions, which utilise the flexibility of the Beenz e-currency concept."