Be:Fit partners with London gyms for series of pop-ups

Be:Fit, the women's fitness and wellness event that was acquired by Hearst UK last month, is launching a series of pop-ups ahead of the experience.

Be:Fit partners with London gyms for series of pop-ups

Pre:Fit, which runs from 9 April, is partnering with a number of gyms and fitness studios across London to put on the free events.

These include Hip Hop Yoga at One LDN, HIIT (high-intensity interval training) x Yoga Mashup at Another Space, The Method at Third Space, and Reformer P1lates with Un1T.

After each class, guests will be treated to a complimentary smoothie and goody bag. The partnerships are designed to showcase what the gyms have on offer at Be:Fit in May at the Business Design Centre in Islington.

Hearst acquired Be:Fit in February as part of its strategy to grow and diversify its revenues.

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content

10 ways to end sexism in marketing

7 ways TikTok works for brands

An autumn harvest of TV’s top ads