Behind Campaign's 'new breed' campaign

To mark the launch this week of a redesigned website, a bigger, broader weekly magazine and a new quarterly publication, Campaign has unveiled an ad campaign featuring industry stars created by our Agency of the Year, a&eDDB.

  • The proud parents

    The proud parents

  • John Lewis, and Ben Priest, the executive creative director of adam&eveDDB, with Monty the penguin

    John Lewis, and Ben Priest, the executive creative director of adam&eveDDB, with Monty the penguin

  • Dan Brooke, the chief marketing and communications officer of Channel 4 and Chris Bovill and John Allison, the joint heads of 4Creative, with the redesigned C4 logo

    Dan Brooke, the chief marketing and communications officer of Channel 4 and Chris Bovill and John Allison, the joint heads of 4Creative, with the redesigned C4 logo

  • Simon Daglish, the group commercial director of ITV and Jenny Biggam, founder of The7Stars, who have worked together on a bold integrated campaign for Suzuki

    Simon Daglish, the group commercial director of ITV and Jenny Biggam, founder of The7Stars, who have worked together on a bold integrated campaign for Suzuki

  • Nina Bibby, the marketing and consumer director for O2 and Darren Bailes, the executive creative director of VCCP, with the cat from the

    Nina Bibby, the marketing and consumer director for O2 and Darren Bailes, the executive creative director of VCCP, with the cat from the "Be more dog" work

  • Rachel Barnes, the UK editor of Campaign (left) with Claire Beale, the global editor-in-chief

    Rachel Barnes, the UK editor of Campaign (left) with Claire Beale, the global editor-in-chief

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The "Proud parents" campaign stars some of the industry’s most respected marketers and their agency partners, together with icons from the standout work they have created together. The campaign underlines the brand’s positioning as the premium platform for the new breed of brand-builder, offering inspiration, opinion and analysis for marketers, agencies and media owners that invest in creative excellence to grow their businesses.

Parents featured in the work include Craig Inglis, customer director at John Lewis, and Ben Priest, executive creative director at a&eDDB, with Monty the penguin from one of their most successful Christmas campaigns; Dan Brooke, chief marketing and communications officer at Channel 4, and Chris Bovill and John Allison, joint heads of 4Creative, with the redesigned Channel 4 logo; Simon Daglish, ITV's managing director, commercial, and Jenny Biggam, founder of the7stars, who worked together on a bold integrated campaign for Suzuki; and Nina Bibby, marketing and consumer director at O2, and Darren Bailes, executive creative director at VCCP, with the cat from the "Be more dog" activity.

"Proud parents" comprises a series of photographs and a making-of film that brings to life the trust, respect, shared values and even affection that underpin the best collaborations. The campaign was shot by Mitch Jenkins at Making Pictures, with retouching by Stanley's Post, design by King Henry and stills photography for the cat by Julia Fullerton-Batten at Wyatt Clarke & Jones. Post-production for a&eDDB/John Lewis is by MPC and for VCCP/O2 by Finish.


Credits

a&eDDB team 
James Murphy – founder, chief exexutive 
David Golding  founder, chief strategy officer
Ben Priest  founder, chief creative officer
Charlotte Wolfenden  head of account management 
Rebecca Bright  account director
Laurelle May  producer
Tim Vance and Paul Knott  creative directors
Sali Horsey and Zoe Nash  creatives
Noemie Bottiau  content director and video editor

Images
Photographer: Mitch Jenkins @ Making Pictures 
Retouching: Stanley's Post 
Design: King Henry

a&eDDB and John Lewis 
Post-production: MPC

VCCP and O2
Post-production: Finish
Stills photographer for cat: Julia Fullerton-Batten @ Wyatt Clarke & Jones

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