Behind the scenes: Goose Island LDN Block Party

Chicago craft beer brand Goose Island hosted its inaugural UK Goose Island LDN Block Party at the weekend (24 September).


The event, held over the same weekend as its Chicago namesake, saw the spirit of Chicago descend on to Red Market in East London, as beer lovers enjoyed an assortment of local street food and great beers, including award-winning Goose IPA, Honkers Ale and 312 Urban Wheat Ale.

Rare brews and limited edition batches were also served up, including 2013 Bourbon County Stout and Vans Golden Lager, a one-off collaboration between Goose Island and the legendary shoe maker.

Around 1,000 people attended the event and were treated to performances from indie rock band Everything Everything, supported by female-fronted rock ‘n’ roll four-piece Black Honey and alternative pop-duo Little White Things.

Scottish craft beer producer Innis & Gunn created a VR experience for its fans this month. 

More: Brewdog's live events across borders

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now