Behind the scenes: Lee Cooper's pop-up

Clothing company Lee Cooper hosted a four-day pop-up located at Nicholls & Clarke, an old tile factory in Shoreditch.


The pop-up, which ran from 27-30 October, was curated and designed by the design branch of Fisher Productions, Fisher Design, and aimed to reflect Lee Cooper's East London roots. In order to highlight the brand's heritage, the event used a minimalist design with an industrial feel. 

Guests witnessed a shadow installation that showcased the new denim collection, with a discovery wall that introduced guests to the brand's history and its heritage in workwear, music and fashion. Flexible neon lights framed the new products in white and a document gallery located in the basement provided insights from denim experts. Interested parties were also able to buy items from the Cooper Collection. 

Fisher Productions also installed a coffee bar, ‘dwell’ areas, fitting rooms, retail points and visual merchandising of the product.

A launch party for the event took place on 26 October. Attendees were treated to a live performance from Jack Garratt, cocktails designed by whisky producer Johnnie Walker and an intimate showcase of 'The Document' - a unique piece of storytelling content which details the 108 year history created by renowned fashion editor David Hellqvist. 

Tori Appleton, event producer for Fisher Productions said; "This has been a fantastic project to work on, we have really enjoyed getting inside the Lee Cooper brand and working with their team to create these exciting events. It’s given us the opportunity to create an immersive environment that really engaged the public and captured their imagination."

More: London College of Fashion opens Cabinet Stories to the public

British Red Cross stages fashion show

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now


Our new premium service offering bespoke monitoring reports for your company .

find out more

Become a member of Campaign

Get the latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign AI

Our new premium service offering bespoke monitoring reports for your company

Find Out More