Behind the scenes: Shell's #makethefuture campaign

Oil company Shell and its #makethefuture campaign is helping to bring to life innovations from six smart energy start-ups.

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A launch event held this week (28 September) has kicked off a 12-month relay of activations with the six entrepreneurs.

Their innovations were showcased at Make the Future London 2016, a four-day festival of ideas and innovation at London’s Queen Elizabeth Olympic Park, that took place from 30 June 30 to 3 July.

Joining the #makethefuture movement as ambassadors are musicians, including Oscar-winner Jennifer Hudson, Brazilian singer Luan Santana, British performer Pixie Lott, American DJ/Producer Steve Aoki, China’s pop star Tan WeiWei and Nigerian idol Yemi Alade

The entrepreneurs’ innovations are being brought together in Santa Marta as it is benefitting from an installation by Insolar, a solar energy start-up that is one of the featured entrepreneurs.

Other start ups include: bio-bean, which is turning coffee into sustainable transport fuel; Capture Mobility, which demonstrates how roadside turbulence from cars and trucks can generate clean power; GravityLight, which uses a simple pulley and weight system to generate electricity; MotionECO, which uses waste cooking oil to help to create a market for renewable diesel in China and Pavegen, which converts power from footsteps into renewable energy.

Pixie Lott today said: "I feel so honoured to be a small part of #makethefuture – the whole thing has a really positive vibe about it.

"It’s so important for everyone to be aware of environmental issues, and to educate young people about them. I eventually want children, and when I do have them, I want them to inherit a better world that works together to look after the environment."

More: Event Showcase: Shell V-Power: The Hunt

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