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Behind the Screens: A CTV masterclass with giffgaff’s Georgina Bramall

The first film in a new series all about TV. Produced by Campaign, in partnership with Samsung Ads and ISBA.

Behind the Screens Ep. 1 “The Acronym Game”: giffgaff marketing strategy director Georgina Bramall gives a masterclass in navigating TV’s latest acronyms - from AVOD and BVOD to SVOD and FAST.

Kicking off the “Behind the Screens” series, Bramall breaks through the industry jargon and gives a clear-eyed approach to the complex and ever-evolving plethora of TV formats and the choices they throw up for marketers.

Find out:
• The meaning of TV’s acronyms
• Bramall’s playbook for categorising, valuing and using formats to best effect
• How The Acronym Game needs to play out
• The TV strategy behind giffgaff’s latest repositioning - and how it paid off

Plus, Bramall reveals her personal loves, likes and what she can’t live without - “literally”.

Watch out for the next Behind the Screens episode - “In TV we trust?” with Lloyds Banking Group’s Sam Hunt.


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