Bell's "Now that rings true" by Adam & Eve/DDB

Toast of London's Steven Toast has managed to secure some commercial work for Bell's whisky.

The ad stars Matt Berry's character from the Channel 4 show mocking the early launch of festive ads while shamelessly plugging Bell's.

The campaign runs across TV, out-of-home, video-on-demand, social media and digital, using the #WhattheBells hashtag.


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