Bell's "Now that rings true" by Adam & Eve/DDB

Toast of London's Steven Toast has managed to secure some commercial work for Bell's whisky.

The ad stars Matt Berry's character from the Channel 4 show mocking the early launch of festive ads while shamelessly plugging Bell's.

The campaign runs across TV, out-of-home, video-on-demand, social media and digital, using the #WhattheBells hashtag.

Credits

Whisky and reserve category marketing director
Brand manager
Chief creative officer
Executive creative directors
Creative directors
Assistant producer
Group managing director
Business director
Account manager
Agency planners
Media
Production company
Director
Post-production
Talent casting

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