BELOW-THE-LINE: BRIEFS

Board manoeuvre

Board manoeuvre



Iain Ferguson, chief executive of KLP, has been appointed to the

European board of parent company Euro RSCG Worldwide. It is the first

time a below-the-line agency has been directly represented on the main

board of the company.



Film launch prize



Kodak has handed responsibility for the launch of its new slide film

Elite II to Black Cat. The launch is supported by press advertising,

point-of-sale support and a money-back guarantee on both film and

processing. All promotional packs include a questionnaire to be filled

out for entry into a prize draw for a holiday to New York, staying in

the Waldorf Astoria.



Limbo goes live



Alex Lawrie has appointed Limbo to handle its pounds 600,000 direct

marketing business. The agency starts work immediately on a

communications audit. The first campaign focusing on enquiry generation

will go live in the summer.



ISP chair departure



Institute of Sales Promotion chairman Peter le Conte has left Lovell

Vass Boddy, which he joined 18 months ago as chief executive, to form

his own consultancy business, the le Conte Company. He will hand over

the ISP post to Nick Wells, managing director of Circular Distributors,

in June.



Petrol promotion



Texaco has launched an assisted customer service initiative at 31 of its

service stations in Scotland for a four-week trial period. Each site has

a forecourt assistant to advise motorists on the facilities and

promotions available. The promotion, through agency IMP, is supported by

a radio commercial.



Wish you were here



The Glasgow Development Agency is stimulating interest in Glasgow

properties with a set of six postcards, to be mailshot over the summer

to possible investors.



Ford Credit names shop



Ford Credit Europe has chosen The Direct Response Agency to work on

campaigns for two insurance products, Payment Protection Plan and Value

Guaranteed Insurance.



Family entertainment



United Airlines has joined with McDonald’s and Kid Rhino, the family

division of Rhino Entertainment, to create McDonald’s Magical Radio, an

in-flight audio channel exclusively for children which will be broadcast

from May 1 to August 31. Around 2.4m children are expected to tune in.



The best of British



The British Tourist Authority launches the ultimate British Internet

site on May 14. The BTA will offer travellers worldwide a taste of

Britain. It will include national tourist board managed sites for

Northern Ireland, Scotland and Wales.



Magnum success



The winner of a magnum of champagne from the Heinz prize draw at last

week’s Marketing Society event is Sue Coupland from Cothwell & Coupland.



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