Iain Ferguson, chief executive of KLP, has been appointed to the
European board of parent company Euro RSCG Worldwide. It is the first
time a below-the-line agency has been directly represented on the main
board of the company.
Film launch prize
Kodak has handed responsibility for the launch of its new slide film
Elite II to Black Cat. The launch is supported by press advertising,
point-of-sale support and a money-back guarantee on both film and
processing. All promotional packs include a questionnaire to be filled
out for entry into a prize draw for a holiday to New York, staying in
the Waldorf Astoria.
Limbo goes live
Alex Lawrie has appointed Limbo to handle its pounds 600,000 direct
marketing business. The agency starts work immediately on a
communications audit. The first campaign focusing on enquiry generation
will go live in the summer.
ISP chair departure
Institute of Sales Promotion chairman Peter le Conte has left Lovell
Vass Boddy, which he joined 18 months ago as chief executive, to form
his own consultancy business, the le Conte Company. He will hand over
the ISP post to Nick Wells, managing director of Circular Distributors,
Texaco has launched an assisted customer service initiative at 31 of its
service stations in Scotland for a four-week trial period. Each site has
a forecourt assistant to advise motorists on the facilities and
promotions available. The promotion, through agency IMP, is supported by
a radio commercial.
Wish you were here
The Glasgow Development Agency is stimulating interest in Glasgow
properties with a set of six postcards, to be mailshot over the summer
to possible investors.
Ford Credit names shop
Ford Credit Europe has chosen The Direct Response Agency to work on
campaigns for two insurance products, Payment Protection Plan and Value
United Airlines has joined with McDonald’s and Kid Rhino, the family
division of Rhino Entertainment, to create McDonald’s Magical Radio, an
in-flight audio channel exclusively for children which will be broadcast
from May 1 to August 31. Around 2.4m children are expected to tune in.
The best of British
The British Tourist Authority launches the ultimate British Internet
site on May 14. The BTA will offer travellers worldwide a taste of
Britain. It will include national tourist board managed sites for
Northern Ireland, Scotland and Wales.
The winner of a magnum of champagne from the Heinz prize draw at last
week’s Marketing Society event is Sue Coupland from Cothwell & Coupland.