Belu kicks off hunt for UK ad agency

Belu, the mineral water brand, is looking for an agency to handle its advertising in the UK as it attempts to increase its share of the bottled-water market.

Belu: 'green' mineral water brand
Belu: 'green' mineral water brand

The brand, which does not currently retain an ad agency, has already contacted agencies to invite them to pitch for the business.

Belu was launched by the environmentalists Ben Goldsmith and Gordon Roddick in 2004, and was the first supplier of bottled water to donate all of its net profits to water projects in Africa and India.

Last year, the company launched the UK's first biodegradable plastic bottle made from corn. The bottle can be composted back to soil in eight weeks, which is one million times faster than normal plastic bottles.

The water brand also uses bottle caps that are PVC free to prevent phthalates getting into the water in the bottle and has developed a 500ml container made from 50 per cent recycled plastic that is 100 per cent recyclable.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content