Ben & Jerry's casts Trump supporters as lemons in 'let's get along' ad

Unilever ice cream brand Ben & Jerry's has released a two-minute ad that seeks to resolve tensions by showing different types of fruit starting to get along after political rallies accentuate their divisions.

Ben & Jerry's casts Trump supporters as lemons in 'let's get along' ad

The allegorical film was created by Nice and Serious. It starts with a lemon with a combover, which viewers will recognise as Donald Trump, addressing a rally of his fellow fruit.

A lone cherry waving a sign reading "We taste sweeter together" is singled out and booed. Further scenes show lemons intimidating other fruit in different situations, before the ad takes a brighter turn when the cherry encounters a friendly lemon on a park bench.

The company has explained its motivations for releasing the ad with a mini-essay on its website, which starts: "Here at Ben & Jerry's we're concerned that the dominant message we see in society today is one of division."

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