The company said that it had entered a consultation process with its staff in ‘order to minimise potential headcount reductions.'
It is understood that womenswear represents around 10% of sales at Ben Sherman.
Operating loss has widened this year with sales falling to $23.6m (£14.4m) compared to $32.5m (£19.8m) during the second quarter of 2008.
Miles Gray, CEO Ben Sherman Group Ltd said: ‘We propose to concentrate on what we do best. We have a 50 year history in producing great Menswear with significant success internationally with leading store groups. We will also continue to open our own stores concentrating on our complete Menswear lifestyle offer.'