Bendel quits Publicis to take over marketing at Asda

LONDON - Rick Bendel is quitting as chief operating officer of the Publicis network to join Asda as its UK marketing chief.

His move is the climax of his close association with the Wal-Mart-owned chain's account, on which he has been the senior suit at Publicis for many years.

Bendel replaces Richard Hodgson, who resigned in July to join Waitrose.

Bendel faces a difficult brief. The retailer has struggled to hold its own against Tesco, which now commands almost a third of the market compared with Asda's 16.5%.

To find out who will take Bendel's role at the head of the Publicis network, see Campaign tomorrow.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content