How Benefit is using the wellness trend in its latest experience

Benefit, the cosmetics brand, is tapping into the wellness zeitgeist with its latest activation.

The Hello Happy House, which is running today and tomorrow in London, coincides with the launch of the brand’s new foundation.

It is inviting people to enjoy four rooms including a glitter shower, a relaxation room, a place to bounce, and an area with funfair games.

The activation is being delivered by The Persuaders. Its director Dom Franks said: "We wanted to bring a little bit of happiness into people’s lives. There’s a big zeitgeist at the moment for happiness and wellbeing.

"This project in particular is about creating an hour of fun and happiness for people to come and have a bit of joy out of their day."