Benjamin Moore builds a big name to test its industrial paints

The Martin Agency's one-ton Corotech sign shows off a durable, versatile line of coatings

Paint brand Benjamin Moore’s Corotech line boasts the ability to coat all types of industrial materials—from brick and drywall to steel and concrete. To prove it, The Martin Agency crafted a 2000-pound version of the eight-letter name, each character comprosed of different materials and coated in the right Corotech paint. The letters will debut in person this fall at the IFMA’s World Workplace trade show.


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Vice President – Brand & Product Strategy
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Associate Marketing Manager
Associate Marketing Manager
Chief Creative Officer
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Letter Creation
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