Berghaus "It's time to get out" by VCCP

It can be rare to find an escape from the chaos of our modern lives.

So Berghaus has released a campaign to bring a bit of perspective and encourage people to get outdoors away from our digital screens. The ads feature a series of oil paintings by up-and-coming British artists. Calm landscapes are juxtaposed with humorous taglines about photo filters and pointless meetings, a jarring reminder of how ridiculous modern life can be. This is the first work by VCCP since the agency won Pentland Brands earlier this year. It was written by James Rafter and art directed by Myles Vincent. 

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