Berghaus "It's time to get out" by VCCP

It can be rare to find an escape from the chaos of our modern lives.

So Berghaus has released a campaign to bring a bit of perspective and encourage people to get outdoors away from our digital screens. The ads feature a series of oil paintings by up-and-coming British artists. Calm landscapes are juxtaposed with humorous taglines about photo filters and pointless meetings, a jarring reminder of how ridiculous modern life can be. This is the first work by VCCP since the agency won Pentland Brands earlier this year. It was written by James Rafter and art directed by Myles Vincent. 

Credits

Client
Creative agency
Executive creative director
Creative director
Art directors
Head of art buying
Group head of planning
Business director
Account director
Account manager
Creative producers
Media agency

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE