Bernard Matthews appoints Isobel to ad account

LONDON - Bernard Matthews has appointed Isobel to its £3 million advertising account.

Bernard Matthews...appointed Isobel
Bernard Matthews...appointed Isobel

Isobel won the business after a three-way pitch against Publicis and Hurrell Moseley Dawson and Grimmer.

Paul Houlding, managing partner at Isobel said: "We are thrilled to be working with Bernard Matthews. It is an exciting time for the brand and we look forward to a successful long-term relationship."

Bernard Matthews will be launching a number of new products later this year.