Bernard Matthews camping ad launches new range

LONDON - Bernard Matthews has launched its new frozen food range with a new ad by Isobel.

The campaign shows Bernard Matthews staff setting up a marquee and cooking food for rain-soaked campers.

It promotes the new Big Green Tick range, billed as being made from 100 per cent British turkey.

Paul Houlding, managing partner at Isobel, said: "The ad is aimed at challenging people's perceptions of Bernard Matthews."

The TV ad will be supported by outdoor and online activity.