Berocca rolls out 'music boost' digital campaign

Pharmaceuticals giant Bayer is launching its first digital campaign for vitamin supplement brand Berocca Boost.

Berocca: rolls out digital campaign
Berocca: rolls out digital campaign

The campaign, by JWT London, will promote the brand's Berocca Boost variant, which contains the natural stimulant guarana, targeting it at consumers seeking an alternative to energy drinks.

The Facebook app compares taking Berocca Boost to listening to an upbeat music track. Users of Facebook and music website Spotify can send their friends "music boost", delivered by an animated ninja character, and in doing so enter a competition to win two tickets to the Rio Carnival.

Consumers can also vote for songs they think should make it on to the "Berocca Boost Ultimate Playlist".

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content