The best of 2016: Campaign's 10 most popular ads

Bouncing foxes, dancing builders, a teenage punk rocker and Adrien Brody are not, perhaps, a group of characters you would usually expect to find listed together but these, and more, are among the cast members in the most popular ads from the Campaign website during 2016.

Adrien Brody: stars in Wes Anderson's film for H&M
Adrien Brody: stars in Wes Anderson's film for H&M

As well as being admirers of John Lewis's Christmas gem and Wes Anderson's highly stylised spot for H&M, it looks as though Campaign readers could also be fans of Strictly.

The "epic" dance routines for make two appearances in the list, which also features sittin' on the dock of the bay with a cup of Nescafe, a Buzzcocks classic and a tetchy Bradley Wiggins.

1. John Lewis "Buster the Boxer" by Adam & Eve/DDB

2. Samsung "School of Rio" by Bartle Bogle Hegarty London

3. Moneysupermarket "Epic wolf" by Mother

4. Nescafé Dolce Gusto ", (Sittin' on) the dock of the bay" by Publicis Conseil

5. H&M "Come together" by Adam & Eve/DDB

6. Nationwide "Voice of the people" by VCCP

7. Moneysupermarket "Epic squads" by Mother

8. McDonald’s "Big flavour wraps" by Leo Burnett

9. Maltesers "Look on the light side of disability" by Abbott Mead Vickers BBDO

10. Under Armour "It’s what you do in the dark that puts you in the light" by Droga5


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content