FCO Univas / 1983
Such an Instagrammable ad, decades before Instagram. An epic product demo and killer line rolled into one. A timeless classic. I have no idea if this was the first time that a car was stuck to a billboard. But it’s probably the best time. Except for Araldite’s follow-ups: "The tension mounts" (with two cars on it) and "How did we pull it off" (with the cars both gone). These are the kinds of ads that make people who don’t give a toss about ads smile and nudge each other.
Iain Tait is executive creative director at Wieden & Kennedy