Best ads in 50 years: The Economist poster that defined the brand and the agency

As part of Campaign's 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure...

Best ads in 50 years: The Economist poster that defined the brand and the agency

'I never read The Economist'

Abbott Mead Vickers BBDO / 1988

There are lots of things I wish I’d done. I wish that I’d written Harry Potter. I wish I’d been more open-minded and tried olives much earlier than I did. I wish I’d warmed up properly before that cricket match in 2014. I wish that I’d read the instructions on that tube of cream.

I wish I’d never met my childhood hero (such a disappointment). I wish that I’d invented Facebook. I wish I’d lived in New York in my twenties. I wish that my first name was Raoul. I wish I looked good in a hat. I wish I didn’t have to constantly spell out my surname.

I wish I’d met David Abbott. I wish I’d written this Economist ad.

Clever, witty and brilliantly branded, this poster didn’t just define The Economist – it defined AMV and served as a benchmark for the type of intelligent advertising that it is still famous for. We all wish we’d done it.

Nik Studzinski is chief creative officer at Karmarama

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