BEST HAIR: AN EXPERT’S VIEW - The content is predictable but still more stylish than Eleanor Trickett expected

I hate the phrase ’bad hair day’ but have to admit its necessity.

I hate the phrase ’bad hair day’ but have to admit its


If you don’t know what a bad hair day is, you’re either bald or male

(probably both). I’m talking about the kind of day when you would sooner

chew your leg off than remove your scrunchie.

Traditional hair magazines are no help. Even the ones that claim to

target the consumer (rather than Gervaise at Curl Up and Dye) feature

exotic looks created using twigs, glue and a selection of gardening

tools. So the women’s weekly, Best, has come to the rescue with an

easily digestible title, cunningly named Best Hair.

Despite its predictability, it’s more glam than I expected. OK, there’s

the obvious feature on how to recreate the stars’ barnets - the Paltrow,

the Imbruglia, the Posh Spice (all ineptly executed) - but the rest of

the hairdos exceeded my expectations of ’easy-to-wear cuts for busy

mums’ (time to address my stereotypes, obviously).

The rest is a bit of a yawn, unfortunately. Overcoming problem hair

fills a couple of pages, as does a display of floral hairslides and

other tortuous decorations. And while we good girls already know the dos

and don’ts of looking after our manes, we are still hectored at in

another feature.

The Q&A page addresses today’s hot issues: how much do you tip a


Is wax just for short styles? And, of course, there’s the inevitable

colouring makeover.

So will this title - out every two months - survive? Will there be

enough new hairdos? As a one-off it isn’t bad, but I can’t imagine many

people would subscribe to it. Mind you, with my glossy chestnut mane,

I’m hardly in the target market ...

Eleanor Trickett blow-dries gently, using a soft brush.

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