Bet365 seeks media agency for online casino

LONDON - Bet365, the online gambling group, is looking for a media agency to handle the online media planning and buying for its casino operation.

Bet365...looking for media agency
Bet365...looking for media agency
The UK-based group, which also has games and poker operations, has only recently begun marketing its casino division using the tagline ‘Heart Pounding Fun Awaits'.

The group has contacted agencies with a view to building its positioning in a tough marketplace dominated by competitors such as Ladbrokes and William Hill.

Bet365 has over 1.5 million customers in 140 different countries and has providing online gambling since 1999.