Beta unveils first work for NSPCC

LONDON - Beta, the agency launched by Robert Campbell and Garry Lace in May, will launch its first ad campaign, for the NSPCC, on 23 November.

NSPCC…the first work from Beta promotes the charity's Child's Voice Appeal
NSPCC…the first work from Beta promotes the charity's Child's Voice Appeal

The work, created pro bono, aims to raise awareness of a partnership between the NSPCC and eBay, which is running an online auction fundraiser to raise money for the charity's Child's Voice Appeal.

The work encompasses TV, cinema, radio, print and online activity.

The TV campaign, written by Robert Campbell and Malcolm Green, features children from the Young Actors Theatre in Islington addressing groups of people that the auction lots may appeal to.

The ad is filmed in black and white, but the lots, including paddock passes to the Spanish Grand Prix and tickets to the FA Cup final, are filmed in green.