Betfair "Betfair Exchange" by Leo Burnett London

Leo Burnett London's first work for Betfair follows a young man seeking a different way to bet, with Betfair Exchange.

His use of gut instinct and smarts helps him make the right decision with the betting brand. The TV ad will run on ITV and Sky Sports in the UK, and the campaign will also include press, radio, social, display, CRM, outdoor and in-app promotions. It was created by Gareth Butters, Liane Dowling and Ben Newman, and directed by Jason Smith through Pulse Films. 

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