Betfair to send Snapchat users boastful pictures showing size of its...odds

Snapchat is well-known for people using it to send each other pictures of their genitals and now Betfair is getting in on the action by sending customers self-destructing pictures of its massive, erm, odds.

Betfair to use Snapchat for live odds
Betfair to use Snapchat for live odds

Users will be sent a unique URL and information about a double odds offering for this Saturday’s Chelsea vs Everton and Crystal Palace vs Manchester United games, with the first to place a bet via the URL benefiting from the enhanced odds.

Brand: Betfair

Client: Mark Ody, brand director at Betfair