BetterMe "VowToMyself" by Drama Queen

Health and fitness app BetterMe has launched an online video and social media challenge to promote body-positivity.

The campaign by Drama Queen includes a film directed by Ben Brand and produced by Yana Teranis that encourages everyone to appreciate their bodies. The production company was tvlab.

As well as the online video manifesto, BetterMe is starting a TikTok challenge, asking people to share their body-positivity vows on social media using the hashtag #VowToMyself.


Creative agency
Creative director and copywriter
Service director
Production and post-production company
Executive producer
Head of post-production
Post-production producer

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member