Gary Betts and Malcolm Green, the former McCann-Erickson joint
executive creative directors, have abandoned ideas of running their own
business to join Delaney Fletcher Bozell.
Betts blamed a failure to find the right partners for their decision to
give up on the so-called Mighty Big Idea Company after three months.
The pair join Bozell in the new role of deputy creative directors to
ease the workload on Greg Delaney, the creative chief and chairman.
Betts and Green set up their venture last autumn (Campaign, 17 October
1997), having parted company with McCanns earlier when the agency hired
Mike Court as executive creative director.
Delaney hired the pair, best known for creating the Gary Lineker
campaign for Walkers crisps at BMP DDB, after they had spent a period
freelancing at the agency.