Betts and Green to take creative roles at Delaney Fletcher

Gary Betts and Malcolm Green, the former McCann-Erickson joint executive creative directors, have abandoned ideas of running their own business to join Delaney Fletcher Bozell.

Gary Betts and Malcolm Green, the former McCann-Erickson joint

executive creative directors, have abandoned ideas of running their own

business to join Delaney Fletcher Bozell.



Betts blamed a failure to find the right partners for their decision to

give up on the so-called Mighty Big Idea Company after three months.



The pair join Bozell in the new role of deputy creative directors to

ease the workload on Greg Delaney, the creative chief and chairman.



Betts and Green set up their venture last autumn (Campaign, 17 October

1997), having parted company with McCanns earlier when the agency hired

Mike Court as executive creative director.



Delaney hired the pair, best known for creating the Gary Lineker

campaign for Walkers crisps at BMP DDB, after they had spent a period

freelancing at the agency.



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