The online bookmaker BetVictor has released a TV spot to promote its expanded range of games. The work, by VCCP, continues the relationship established in previous campaigns between the company’s owner, Victor Chandler, and the comedian Paul Kaye. In the ad, Chandler arrives at a New York hotel while Kaye pops his head out of the suitcase to ask if they’re in Las Vegas. Kaye’s arms and legs then poke through the small suitcase and he runs away to "hit the town". The work was written by Nathan White, art directed by Ben Daly and directed by Russell Bates through Madam.
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