BetVictor "Euros final" by Mr President

Gambling brand BetVictor has rolled out OOH ads tapping into the Euro 2020 final between England and Italy.

The billboards, by Mr President, feature ex-England player Michael Owen and former football manager Harry Redknapp and carry the strapline "It might be, just maybe, oh please let it be, coming home".

They are supported by a TV ad directed by Chris Faith through production company Faithful Hound.

Installed ahead of the Euro 2020 final on Sunday (11 July), the billboards follow an online mini series for BetVictor in which Owen and Redknapp discussed football in the run-up to the tournament while playing golf.

Credits

Creative agency
Chief strategy officer
Executive creative director
Head of account management
Head of design
Designer
Strategy director
Head of production
Senior producer
Media agency
PHD
Client
Brand and creative director
Production company
Director
Producer
Editor
DOP: Charlie Grainger
Post-production
Sound engineer
Photographer
Photography production
Retouching