BetVictor "Hey Harry" by Mr President

BetVictor's new campaign stars football-managing legend Harry Redknapp.

Created by Mr President, the ad imagines Harry as a voice-activation smart device, tapping into his penchant for giving his own brand of advice to fellow Im a Celeb contestants. Three "Hey Harry" commercials will run on TV, video-on-demand, social media and radio. They were created by John Wilds and directed by Chris Faith through Faithful Hound.

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member