BetVictor "jockey" by VCCP

BetVictor’s former owner, Victor Chandler, has been conspicuously absent from the bookie’s ads since selling his business to Michael Tabor last year. But the comedian Paul Kaye remains its deranged spokesman, Maurice. In the new spots, created by VCCP, Maurice takes part in a Mastermind-style quiz about sports, where the answer to all the questions is "BetVictor". Fellow comedian Paul Garner plays the quizmaster. The work was written by Tom Juneau, art directed by Alvaro Rivera and directed by Jon Riche through VCCP Kin.