Beverage Brands calls £5 million media pitch

LONDON - Beverage Brands, the owner of WKD, is reviewing its £5 million media account.

Wkd... pitch
Wkd... pitch

The business is currently handled by John Ayling & Associates.

Eva Petrou, the marketing communications manager, is handling the pitch, which coincides with the launch of a campaign supporting WKD Core, its new cider variant. The campaign launches next month and includes outdoor and press activity.

The review will not affect Big Communications, its advertising agency, or Elvis, its direct marketing agency.