Beyond Collective to launch growth consultancy Frontier

The Beyond Collective has hired David Frymann from McCann London to launch a strategic growth consultany, called Frontier.

David Frymann (l) with Beyond Collective CEO Zaid Al-Zaidy
David Frymann (l) with Beyond Collective CEO Zaid Al-Zaidy

Frymann takes the role of strategy partner at Frontier, which will help brands "through simple and imaginative strategies designed to turn disengaged audiences into avid consumers".

At McCann London he was a planning partner, working across Godiva, Premier Foods and L’Oreal.

Before that he worked at Y&R, where he created the ‘Spark Something Good’ corporate social responsibility platform for Marks & Spencer.

Zaid Al-Zaidy, CEO of The Beyond Collective, has worked with Frymann at both TBWA and McCann.

Al-Zaidy said: "In today’s million channel, adtech-this-and-adtech-that world, a brand’s path to growth is the most complicated it’s ever been. Frontier exists to provide clients with simple strategic frameworks for growth, with audiences at its heart."

Frontier joins creative agency Above & Beyond and media agency Yonder in the Beyond Collective group. 

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content