BFI calls London Film Festival pitch

LONDON - The British Film Institute has kicked off a search for a creative agency to help devise the identity and advertising for its 54th London Film Festival.

Precious…screened at last year's London Film Festival
Precious…screened at last year's London Film Festival

The organisation has approached a number of undisclosed creative shops with a request for information ahead of a pitch for the business.

Once appointed, the successful agency will devise the identity for the festival, which takes place in October, and outdoor activity promoting it.

Entries are open for this year's festival, although the full programme will not be announced until September.

Last year's festival screened award-winning films such as Precious and The Prophet.

As the online media partner for the festival, Lovefilm last year produced a digital campaign to promote its association with the BFI. As well as a dedicated microsite, blog and social media activity, Lovefilm also used content from its online campaign in its magazine and weekly newsletter.