BGH Joy 'Downloading Shouldn't be a Drama' by Del Campo Saatchi Buenos Aires

BGH launched its new Joy smartphones with an epic dramatisation of buffering.

Del Campo Saatchi Buenos Aires created the ad, which is shot in slow motion and shows a pitchfork-wielding mob, speeding train and rugby players (all in red) chasing their respective quarry (all in grey), and eventually catching them up. The images represent the red play bar catching up to the grey download bar and spoiling online videos. The ad will run in Argentina.

This article first appeared on campaignlive.co.uk.

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