What better way to provoke national debate than plastering the words "Brexshit? Brexhit?" on a billboard or questioning whether former UKIP leader Nigel Farage should have devil's horns or a halo above his head?
That’s the approach Sir John Hegarty’s The Garage Soho has taken for value comparison site B Heard. The Bartle Bogle Hegarty founder said he used outdoor media for the campaign because "you can’t ad-block it". It was written by Neil Patterson and art directed by Opal Turner.