B.Heard "Be heard" by The Garage Soho

What better way to provoke national debate than plastering the words "Brexshit? Brexhit?" on a billboard or questioning whether former UKIP leader Nigel Farage should have devil's horns or a halo above his head?

That’s the approach Sir John Hegarty’s The Garage Soho has taken for value comparison site B Heard. The Bartle Bogle Hegarty founder said he used outdoor media for the campaign because "you can’t ad-block it". It was written by Neil Patterson and art directed by Opal Turner. 

Credits

Agency
Creative director
Media partnerships
Head copywriter
Art work
Production
Chief creative technology officer
Producer
Account director
Motion graphics designer
CityScreens™ Glasgow
Head of sales

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