BHF to premiere one-off ad starring Steven Berkoff

LONDON - The British Heart Foundation is launching a two-minute, one-off ad, which will play at 9.17pm on Sunday 10 August, which will show Steven Berkoff simulating a heart attack.

BHF...new heart attack ad starring Steven Berkoff
BHF...new heart attack ad starring Steven Berkoff

Called "Watch your own heart attack" and starring the veteran British actor Steven Berkoff, the ad is aimed at raising awareness of the dangers of a heart attack.

It will then be available interactively for the following week.

The spot, which is directed by Brett Foraker and devised by Grey, is backed by a cross-media teaser campaign, including poster, press and online, showing the exact time that the ad will play.