It has called a pitch, which is being handled by the AAR. The charity needs to have an agency in place in time to have work ready for April.
David Barker, the head of communications at the BHF, explained: "The advertising will be targeted at the over-50s, and will aim to get them thinking about being more active in their old age."
The BHF has no retained agency, and instead prefers to call a pitch for each advertising brief.
The charity provides the largest sum of funding towards heart research in the UK, and plays a fundamental role in educating the public about various methods of preventing heart disease.
- Comment, page 40.