BHS relaunches as online retailer

BHS will relaunch this week as an online retailer with a smaller product range focusing on best-selling items.

BHS relaunches as online retailer

The Al Mana Group, which bought the BHS brand in June, has formed BHS International, a new company headquarterd in London with 84 staff – most of whom worked for the retailer before it went into administration.

BHS.com will open for business in the UK on 29 September. The business is being overseen by managing director David Anderson, a former executive at the old BHS group.

Other key people who have stayed at the company are Sara Bradley, buying director, and Dave West, head of creative.

Lighting and home furnishing used to make up over 50% of BHS’s online revenue.  Some of the former best-selling products that will be on sale on relaunch include items from BHS’s former bedroom, bathroom, cushion and lighting ranges.

Anderson said: "We are thrilled to be relaunching this iconic brand back into the UK.  It had a loyal customer base with around 1.2 million British shoppers who bought from us online, and for our relaunch we have managed to secure many of the products they liked the most.

"In addition to this, we have developed a new specially designed online platform for our UK business so we are not inheriting any legacy systems, and we were able to recruit the majority of people who worked on the profitable online and international operations of BHS before it went into administration.

"So although we are starting again in the UK, we have a number of advantages over a typical start-up.  We are nimble and efficient, but with a great brand, strong customer base and a proven and dedicated team."

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