Bicester Village "style without the effort" by Just So

Bicester Village, the designer outlet shopping centre, parodies po-faced fashionistas in a new online campaign.

Just So created two films. They feature a DJ and an architect, both of whom are pretentious in the extreme and like to make grand statements about their lives and sense of style. The one-minute ads end with the line: "Too much? For style that's effortless. Bicester Village." Bicester Village commissioned the campaign to promote its seven new menswear stores.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE