Feature

Big Awards 2008: Alcoholic drinks

"For a long time, we've been hyping up how mobile will be the next big thing. With the launch of the iPhone and the fantastically successful App Store, it might be coming true. The iPint, however, is a fantastic little thing. Perfectly formed, extremely simple and uses this new medium to great effect. A lovely example of a truly viral piece of advertising, perfectly at home in the street and the pub."

Mark Cridge, chair of Digital jury

ALCOHOLIC DRINKS - DIGITAL

WINNER

Title: iPint
Client: Coors Brewers
Brand: Carling
Marketing director: Martin Coyle
Agency: Beattie McGuinness Bungay
Creative directors: Trevor Beattie, Jon Williams
Art director: Dom Martin
Writer: Dom Martin
Creative lead: Martin Buckwell
Programmers: Carl Loodberg, Andreas Alptun, Toby De Havilland

FINALISTS

Title: Le Passage
Client: InBev
Brand: Stella Artois
Senior brand manager: Stephanie Wong
Agencies: Lowe Brindfors, Lowe London
Art directors: Tim Scheibel, Noel Pretorius, Johan Tesch
Writer: Henrik Haeger
Designers: Noel Pretorius, Tim Scheibel
Flash programmer: Public Class
Production company: Alphabetical Order

Title: Tipping Point
Client: Diageo
Brand: Draught Guinness
Agency: Abbott Mead Vickers BBDO
Creative director: Paul Brazier
Art director: Tim Vance
Writer: Paul Knott
Production company: Ichameleon

Title: Ride The Scuba
Client: Foster's
Brand: Foster's In-can Scuba
Brand manager: Natalie Clearie
Agency: Play
Creative director: Jon Sharpe
Head of art: Nick Hamilton
Art director: Beto Cortez
Writer: Beto Cortez
Designers: Maime Winters, Adrian Baker, Sam Gilbey
Programmers: Mark Lundin, Paul Scanlan

Title: It's Sunshine O'Clock
Client: Diageo
Brand: Pimm's
Senior brand manager: Matt Campbell
Brand manager: Charlotte Cottrell
Agency: Agency Republic
Creative directors: Gemma Butler, Gavin Gordon-Rogers
Art directors: Marga Arrom-Bibiloni, Victor Sahate
Writers: Abe Baginsky, Tarn Gordon-Rogers
Designer: Ben Heath
Programmer: Jon Andrews

ALCOHOLIC DRINKS - DIRECT

WINNER

Title: New Can
Client: Diageo
Brand: Guinness
Brand managers: Philip Almond, John Roscoe
Agency: Tullo Marshall Warren
Creative director: Gareth James
Art director: Jeff Bowerman
Writer: Tom Harman

FINALIST

Title: Ardbeg Corryvreckan - The Tale Of A Horny Young Man
Client: Glenmorangie
Brand: Ardbeg Corryvreckan
Brand: equity champion Hamish Torrie
Agency: Story
Creative director: Dave Mullen
Art director: Dave Mullen
Writers: Rebecca Wood, Olivia Jones

ALCOHOLIC DRINKS - OUTDOOR

WINNER


Title: Harp
Client: Diageo
Brand: Guinness Red
Agency: Abbott Mead Vickers BBDO
Creative director: Paul Brazier
Art director: Christian Sewell
Writer: Andy McAnaney

ALCOHOLIC DRINKS - TV & CINEMA

WINNER

Title: Space
Client: Coors Brewers
Brand: Carling
Marketing director: Martin Coyle
Agency: Beattie McGuinness Bungay
Creative directors: Trevor Beattie, Bil Bungay
Art director: Gavin McGrath
Writer: Pat Burns
Production company: Sonny London
Director: Fredrik Bond
Producer: Jane Oak
Editor: Tim Thornton-Allen
Post-production: The Moving Picture Company
Sound design: Andy Humphries

FINALIST

Title: Out
Client: Coors Brewers
Brand: Carling
Marketing director: Martin Coyle
Agency: Beattie McGuinness Bungay
Creative directors: Trevor Beattie, Bil Bungay
Art director: Gavin McGrath
Writer: Pat Burns
Production company: Sonny London
Director: Fredrik Bond
Producer: Jane Oak
Editor: Tim Thornton-Allen
Post-production: The Moving Picture Company
Sound design: Andy Humphries