Rory Sutherland, chair of Direct jury
AUTOMOTIVE - DIGITAL
WINNER
Title: The Truth About Smart
Client: Smart
Brand: Smart
Marketing director: Ian Dutfield
Agency: Agency Republic
Creative director: Gavin Gordon-Rogers
Art director: Richard Hale
Writer: Jim Stump
Designer: Jon Harris
Programmers: Tom Danvers, Robin Wong
Director of photography: Simon Maggs
FINALISTS
Title: New Volkswagen UK Website Client Volkswagen UK
Brand: Volkswagen
Head of marketing: Rod McLeod
Relationship marketing manager: Marianne Nicholas
Agency: Tribal DDB
Creative directors: Andrew Ferguson, Ben Clapp
Art director: Victoria Buchanan
Writers: Sue Roberts, Lena Sharpe
Planner: Vincent Thome
Designers: Mike Redpath, Andrew Ferguson
Programmers: Tim Redding, Charles Sandeman-Craik
Information architect: Kati Wenzel
Title: Volkswagen UK Website Launch
Client: Volkswagen UK
Brand: Volkswagen.co.uk
Head of marketing: Rod McLeod
Relationship marketing manager: Marianne Nicholas
Agency: Tribal DDB
Creative director: Ben Clapp
Art directors: Miguel Gonzalez, Pablo Arellano
Writers: Miguel Gonzalez, Pablo Arellano
Designers: Ben Clapp, Nick Clements
Programmers: Nicole Schloeter, Richard Atkins
Title: Problem Playground
Client: Honda
Brand: Honda
Marketing director: Tom Gardner
Marketing communications manager: Harry Cooklin
Agencies: Collective, Wieden & Kennedy
Creative directors: Alastair Taylor, Adam Cleaver, Kim Papworth
Art directors: Daniel Hall, Danny Blackman, Frank Ginger
Writers: Adam Cleaver, Sam Heath
Programmers: Adam Cousins, Michael Belgil
AUTOMOTIVE - DIRECT
WINNER
Title: Defender Rough & Smooth Client Land Rover
Brand: Land Rover Defender
Marketing communications manager: Steve Bowler
Agency: Craik Jones Watson Mitchell Voelkel
Art director: Jo Jenkins
Writer: David Brown
Planner: Jo Powell
FINALISTS
Title: Welcome Pack II
Client: Honda UK
Brand: Car Division
Head of marketing: Tom Gardener
Agency: Hicklin Slade & Partners
Creative director: Andy Barwood
Art director: Lindsay Jones
Writer: Paul Zeidler
Graphic design Barry Redford
Title: Luxury Mailer
Client: Mercedes-Benz UK
Brand: CL Class Coupe
Marketing director: Ian Dutsfield
Brand manager: Claire Irving
Agency: Zulu Network, trading as Claydon Heeley
Creative director: Pete Harle
Art director: Gary Fraser
Writer: Johnny Watters
Title: GS Hideaways
Client: Lexus
Agency: Partners Andrews Aldridge
AUTOMOTIVE - OUTDOOR
WINNER
Title: Words
Client: Volkswagen
Brand: Golf
Marketing director: Rod McLeod
Brand manager: Morna Steel
Agency: DDB London
Executive creative director: Jeremy Craigen
Art director: Shishir Patel
Writer: Sam Oliver
Photographer: Ernst Fischer
Typographer: Pete Mould
FINALIST
Title: Subaglu Transporter
Client: Subaru
Brand: Impreza
National marketing manager: John Fossey
Agency: Miles Calcraft Briginshaw Duffy
Creative directors: Paul Briginshaw, Malcom Duffy
Art director: Jeremy Carr
Writer: Jeremy Carr
AUTOMOTIVE - PRESS
WINNER
Title: Seawall
Client: Land Rover
Brand: Defender
National advertising manager: Les Knight
Agency: Rainey Kelly Campbell Roalfe/Y&R
Creative director: Mark Roalfe
Art director: Steve Williams
Writer: Adrian Lim
Photographer: Andy Green
FINALIST
Title: Ball
Client: Audi
Brand: Audi A4
Marketing director: Peter Duffy
Brand manager: Chris Hawken
Agency: Bartle Bogle Hegarty
Creative directors: Nick Kidney, Kevin Stark
Art director: Hamish Pinnell
Writer: Dale Winton
Photographer: Giles Revell
Typographer: Rich Kennedy
Art buyer: Julia Cheetham
AUTOMOTIVE - RADIO
WINNER
Title: Spa
Client: Toyota
Brand: Yaris
Marketing director: Jon Pollock
Brand manager: Lisa Fielden
Agency: CHI & Partners
Agency producers: Chloe London, Lindsay Moyes
Writers: Wayne Robinson, Matt Collier
Production company: Wave
Sound: engineers Parv Thind, Jack Sedgwick
FINALISTS
Title: Salsa
Client: Toyota
Brand: Yaris
Marketing director: Jon Pollock
Brand manager: Lisa Fielden
Agency: CHI & Partners
Agency producers: Chloe London, Lindsay Moyes
Writers: Wayne Robinson, Matt Collier
Production company: Wave
Sound: engineers Parv Thind, Jack Sedgwick
Title: Missing
Client: Audi UK
Brand: A4
Marketing director: Peter Duffy
Brand manager: Chris Hawken
Agency: Bartle Bogle Hegarty
Agency producer: Alex Burrett
Creative directors: Nick Kidney, Kevin Stark
Writers: Dale Winton, Hamish Pinnell
Production company: Zoo
Sound engineer: Will Cohen
Music composer: Jean Philippe Deslandes
Product communications manager: James Millett, Audi UK
AUTOMOTIVE - TV & CINEMA
WINNER
Title: Cake
Client: Skoda
Brand: Fabia
Head of marketing: Mary Newcombe
Agency: Fallon London
Art directors/writers: Chris Bovill, John Allison
Production company: Gorgeous
Director: Chris Palmer
Producer: Nicky Barnes
FINALISTS
Title: Night Drive
Client: Volkswagen
Brand: Golf
Marketing director: Rod McLeod
Agency: DDB London
Art director: Shishir Patel
Writer: Sam Oliver
Production company: Independent UK
Director: Noam Murro
Producers: Jay Veal, Richard Packer
Title: Enjoy the Everyday
Client: Volkswagen
Brand: Golf
Marketing director: Rod McLeod
Agency: DDB London
Art directors/writers: Graeme Hall, Noah Regan
Production company: Outsider
Director: Scott Lyon
Producer: Zeno Campbell-Salmon
Titles: Snail, Poodles, Baby
Client: Volkswagen
Brand: Passat
Marketing director: Rod McLeod
Agency: DDB London
Art directors/writers: Emer Stamp, Ben Tollett
Production company: Stink
Director: Neil Harris
Producer: Jess aan de Wiel
Title: Problem Playground
Client: Honda
Manager of customer communications: Ian Armstrong
Agency: Wieden & Kennedy
Art director: Frank Ginger
Writer: Sam Heath
Production company: Partizan
Director: Antoine Bardou-Jacquet
Producer: Russel Curtis
Title: Honda Live
Client: Honda
Brand: Honda Accord
Manager of customer communications: Ian Armstrong
Agency: 4 Creative
Art directors: Tom Tagholm, Craig Hanratty
Writers: Tom Tagholm, James Springall
Production companies: 4 Creative, North One Television
Director: Tim Van Soren
Producers: Charlie Read, Keeley Pratt, John Nolan
