Feature

Big Awards 2008: Automotive

"Defender 'Rough & Smooth' is a simple and elegant piece - and a rather poignant swansong for the agency that created it. My only quibble is with the plastic envelope, which doesn't seem right for an organic brand like Land Rover. In the early days of Craik Jones, in an age when creative people could make decisions without an accountant's approval, I suspect it would have been delivered in a silk-lined, hessian sack."

Rory Sutherland, chair of Direct jury

AUTOMOTIVE - DIGITAL

WINNER

Title: The Truth About Smart
Client: Smart
Brand: Smart
Marketing director: Ian Dutfield
Agency: Agency Republic
Creative director: Gavin Gordon-Rogers
Art director: Richard Hale
Writer: Jim Stump
Designer: Jon Harris
Programmers: Tom Danvers, Robin Wong
Director of photography: Simon Maggs

FINALISTS

Title: New Volkswagen UK Website Client Volkswagen UK
Brand: Volkswagen
Head of marketing: Rod McLeod
Relationship marketing manager: Marianne Nicholas
Agency: Tribal DDB
Creative directors: Andrew Ferguson, Ben Clapp
Art director: Victoria Buchanan
Writers: Sue Roberts, Lena Sharpe
Planner: Vincent Thome
Designers: Mike Redpath, Andrew Ferguson
Programmers: Tim Redding, Charles Sandeman-Craik
Information architect: Kati Wenzel

Title: Volkswagen UK Website Launch
Client: Volkswagen UK
Brand: Volkswagen.co.uk
Head of marketing: Rod McLeod
Relationship marketing manager: Marianne Nicholas
Agency: Tribal DDB
Creative director: Ben Clapp
Art directors: Miguel Gonzalez, Pablo Arellano
Writers: Miguel Gonzalez, Pablo Arellano
Designers: Ben Clapp, Nick Clements
Programmers: Nicole Schloeter, Richard Atkins

Title: Problem Playground
Client: Honda
Brand: Honda
Marketing director: Tom Gardner
Marketing communications manager: Harry Cooklin
Agencies: Collective, Wieden & Kennedy
Creative directors: Alastair Taylor, Adam Cleaver, Kim Papworth
Art directors: Daniel Hall, Danny Blackman, Frank Ginger
Writers: Adam Cleaver, Sam Heath
Programmers: Adam Cousins, Michael Belgil

AUTOMOTIVE - DIRECT


WINNER

Title: Defender Rough & Smooth Client Land Rover
Brand: Land Rover Defender
Marketing communications manager: Steve Bowler
Agency: Craik Jones Watson Mitchell Voelkel
Art director: Jo Jenkins
Writer: David Brown
Planner: Jo Powell

FINALISTS

Title: Welcome Pack II
Client: Honda UK
Brand: Car Division
Head of marketing: Tom Gardener
Agency: Hicklin Slade & Partners
Creative director: Andy Barwood
Art director: Lindsay Jones
Writer: Paul Zeidler
Graphic design Barry Redford

Title: Luxury Mailer
Client: Mercedes-Benz UK
Brand: CL Class Coupe
Marketing director: Ian Dutsfield
Brand manager: Claire Irving
Agency: Zulu Network, trading as Claydon Heeley
Creative director: Pete Harle
Art director: Gary Fraser
Writer: Johnny Watters

Title: GS Hideaways
Client: Lexus
Agency: Partners Andrews Aldridge

AUTOMOTIVE - OUTDOOR

WINNER

Title: Words
Client: Volkswagen
Brand: Golf
Marketing director: Rod McLeod
Brand manager: Morna Steel
Agency: DDB London
Executive creative director: Jeremy Craigen
Art director: Shishir Patel
Writer: Sam Oliver
Photographer: Ernst Fischer
Typographer: Pete Mould

FINALIST


Title: Subaglu Transporter
Client: Subaru
Brand: Impreza
National marketing manager: John Fossey
Agency: Miles Calcraft Briginshaw Duffy
Creative directors: Paul Briginshaw, Malcom Duffy
Art director: Jeremy Carr
Writer: Jeremy Carr

AUTOMOTIVE - PRESS

WINNER

Title: Seawall
Client: Land Rover
Brand: Defender
National advertising manager: Les Knight
Agency: Rainey Kelly Campbell Roalfe/Y&R
Creative director: Mark Roalfe
Art director: Steve Williams
Writer: Adrian Lim
Photographer: Andy Green

FINALIST

Title: Ball
Client: Audi
Brand: Audi A4
Marketing director: Peter Duffy
Brand manager: Chris Hawken
Agency: Bartle Bogle Hegarty
Creative directors: Nick Kidney, Kevin Stark
Art director: Hamish Pinnell
Writer: Dale Winton
Photographer: Giles Revell
Typographer: Rich Kennedy
Art buyer: Julia Cheetham

AUTOMOTIVE - RADIO

WINNER

Title: Spa
Client: Toyota
Brand: Yaris
Marketing director: Jon Pollock
Brand manager: Lisa Fielden
Agency: CHI & Partners
Agency producers: Chloe London, Lindsay Moyes
Writers: Wayne Robinson, Matt Collier
Production company: Wave
Sound: engineers Parv Thind, Jack Sedgwick

FINALISTS


Title: Salsa
Client: Toyota
Brand: Yaris
Marketing director: Jon Pollock
Brand manager: Lisa Fielden
Agency: CHI & Partners
Agency producers: Chloe London, Lindsay Moyes
Writers: Wayne Robinson, Matt Collier
Production company: Wave
Sound: engineers Parv Thind, Jack Sedgwick

Title: Missing
Client: Audi UK
Brand: A4
Marketing director: Peter Duffy
Brand manager: Chris Hawken
Agency: Bartle Bogle Hegarty
Agency producer: Alex Burrett
Creative directors: Nick Kidney, Kevin Stark
Writers: Dale Winton, Hamish Pinnell
Production company: Zoo
Sound engineer: Will Cohen
Music composer: Jean Philippe Deslandes
Product communications manager: James Millett, Audi UK

AUTOMOTIVE - TV & CINEMA


WINNER

Title: Cake
Client: Skoda
Brand: Fabia
Head of marketing: Mary Newcombe
Agency: Fallon London
Art directors/writers: Chris Bovill, John Allison
Production company: Gorgeous
Director: Chris Palmer
Producer: Nicky Barnes

FINALISTS


Title: Night Drive
Client: Volkswagen
Brand: Golf
Marketing director: Rod McLeod
Agency: DDB London
Art director: Shishir Patel
Writer: Sam Oliver
Production company: Independent UK
Director: Noam Murro
Producers: Jay Veal, Richard Packer

Title: Enjoy the Everyday
Client: Volkswagen
Brand: Golf
Marketing director: Rod McLeod
Agency: DDB London
Art directors/writers: Graeme Hall, Noah Regan
Production company: Outsider
Director: Scott Lyon
Producer: Zeno Campbell-Salmon

Titles: Snail, Poodles, Baby
Client: Volkswagen
Brand: Passat
Marketing director: Rod McLeod
Agency: DDB London
Art directors/writers: Emer Stamp, Ben Tollett
Production company: Stink
Director: Neil Harris
Producer: Jess aan de Wiel

Title: Problem Playground
Client: Honda
Manager of customer communications: Ian Armstrong
Agency: Wieden & Kennedy
Art director: Frank Ginger
Writer: Sam Heath
Production company: Partizan
Director: Antoine Bardou-Jacquet
Producer: Russel Curtis

Title: Honda Live
Client: Honda
Brand: Honda Accord
Manager of customer communications: Ian Armstrong
Agency: 4 Creative
Art directors: Tom Tagholm, Craig Hanratty
Writers: Tom Tagholm, James Springall
Production companies: 4 Creative, North One Television
Director: Tim Van Soren
Producers: Charlie Read, Keeley Pratt, John Nolan